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Business.comis a digital media company and B2B web destination which offers variousperformance marketing advertising, includinglead generationproducts on apay per leadandpay per clickbasis,directory listings,1and display advertising. The site covers business industry news and trends for growth companies and the B2B community to stay up-to-date, and hosted more than 15,000 pieces of content as of November 2014. Business.com operates as a subsidiary of the Purch Group since being acquired in 2016.2

Having sold their brands toFuture, Purchs existing B2B assets later reorganised into Business.com.

Business.com, Inc. was founded in 1999 byJake Winebaum, previouslychairmanof theWalt Disney Internet Group; andSky Dayton, founder ofEarthlinkBoingo Wireless, andHelio, among others.3Around that time, the Business.com domain name was purchased fromMarc Ostrofskyby Winebaums eCompanies Ventures for $7.5 million.45In addition to investment by eCompanies, early funding in the amount of $61 million was provided in 2000 byPearson PLCReed Business InformationMcGraw Hill, and others.6In its initial form, Business.com aimed to be the Internets leading search engine for small business and corporate information.7

Business.com struggled through theDot-com bubbleyears.8The company retooled beginning in 2002 after massive layoffs and a new focus on developing apay for performancead network model.9In April 2003, the company achieved profitability, and on November 8, 2004, the company secured an additional $10 million in venture capital funding fromBenchmark Capital.

On October 9, 2006, Business.com launched Work.com, a site with business how-to guides contributed by the small business community.10Work.com was sold in March 2012 and is now owned bySalesforce.com.

Then on July 26, 2007, after beating outDow Jones & Company, theNew York Times CompanyIAC/InterActiveCorp, andNews Corp, print and interactive marketing companyR.H. DonnelleyCorporation announced plans to acquire Business.com in a deal valued at $345 million.11The deal closed on August 23, 2007.1213

In June 2009, R.H. Donnelley filed for bankruptcy.14The company emerged from Chapter 11 as Dex One Corporation on February 1, 2010.

In February 2011,Resource Nation15acquired the brand and associated assets of Business.com to become one of the largest online destinations for business buyers looking for business-to-business (B2B) solutions.JMI Equity, a growth equity firm that specializes in investments in internet companies, provided funding in support of the transaction and the Companys ongoing growth. Terms of the transactions were not disclosed.16

In January 2013, the appointment of Tony Uphoff as CEO was announced.17Uphoff was most recently CEO of UBM TechWeb and named a Top 100 business media exec by B2B Magazine and a Top Media Innovator by Mins B2B in 2009. In March 2013, Business.com launched a site refresh, new logo and new suite of products.18

In August, 2014, the Business.com website was relaunched expanding beyond a home page and refresh that happened in March 2013. The backend technology was all updated including a new content management platform, in-house analytics, and big data platform to capture every behavior of the audience to deliver contextually relevant content based on the intent and navigation path. According to the CEO, a major emphasis was also put on responsive web design, removal of pages that were not valuable to the audience, and allowing a new content platform to drive the site experience.19

In June 2016, Business.com was acquired byPurch Group.20Business.com was not included in theFuture plcacquisition of Purchs consumer properties.21

Business.com produces daily content, in which the staff reporters and market experts are featured. In 2014, the companys Daily Business Quote of the Day was featured by Time Inc. as one of the 27PinterestBoards that will make your life better.22The market experts and staff provide insight for the latest news and discussions around marketing, human resources, technology, entrepreneurship, sales and finance. Market experts are outside contributors providing expertise and insights on trends happening in their perspective businesses. Market experts include Mike Volpe ofHubspot, SarahbenardofiCrossingand Aaron Kahlow of Online Marketing Institute (OMI).

The site also features content to help make a purchasing decision including comparison charts, white papers and case studies that are non-biased for the business buyer.

Business.com serves advertisers looking to reach the growth companies audience characterized as 20-1000 employee size. Advertising customers include some of the largest B2B brands in B2B such asIntelSalesforceMarketoADPSprintas well as smaller brands. Its suite of digital marketing products includedisplay advertisingpay per clickemail marketingcontent marketingdemand generation, andlead generationfor sales ready leads.

In December, 2014, the company launched LENS, a lead expansion and nurturing service, as part of their demand generation product set.23

Business.com has been named as a Best Place to Work by theSan Diego Business Journalin 2012, 2013, 2014.24In October 2014, the website was ranked 1 onInc.coms50 Websites Your Startup Needs to Succeed.25

10 Common Link Building Problems. Search Engine Watch. 2013-10-02.

Teresa Novellino.Purch Picks up Business.com, Tapping into Business of Small Business. New York Business Journal.

Rose, Frank (March 2006).Sky Dayton Gets Mobile. Wired

One Word Domain Name Sales Reach Record Levels. PR.com. 2008-06-11

Wingfield, Nick (1997-06-04).Domain name fetches record price. News.com

Business.com Secures New Round of Financing; Growth Potential of Business Search Drives $10 Million Investment from Benchmark Capital. bNet (Business Wire). 2004-11-08

Loftus, Peter (2004-12-08).Something ventured: Renewed VC Interest In A Pricey Name. business.com (Dow Jones Newswires). Archived fromthe originalon August 6, 2007

Dot-Com Layoffs and Shutdowns. The Wall Street Journal Online. 2001-11-28

Siklos, Richard (2008-05-02).Business.coms winding road. CNNMoney.com

Work.com launches to help small businesses tackle their most important business tasks. Business.com. 2006-10-09. Archived fromthe originalon 2009-07-04

Business.com Sold To RH Donnelley; Beating DJ, NYT and News Corp; Price $345 Million. 2015-04-10

Tony Uphoff Named CEO. FOLIO Mag. 2013-01-15.

Business.com Press Release on Site Transformation and B2B Digital Media. Business.com. 2014-08-11.

Ha, Anthony.Purch acquires small-business site Business.com.

Future PLC Acquires Purchs B2C Brands, B2B Division Renamed Business.com.

27 Pinterest Boards that will Actually Make Your Life Better. Time.com. August 30, 2014.

Business.com Launches Lead Expansion and Nurturing Service. Business.com. December 1, 2014.

San Diego Business Journal 2014 Best Places to Work

50 Websites Your Startup Needs to Succeed. Inc.com. October 2, 2014.

Business.com, Inc. company profilefrom BusinessWeek

Business.coms winding road, CNNs Money.com article based on an interview with Jake Winebaum.

Interview with Jake Winebaum, previous CEO of Business.comvia socaltech.com

Articles with a promotional tone from November 2017

Official website different in Wikidata and Wikipedia

This page was last edited on 16 October 2019, at 18:47

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