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Rewarding Excellence in Marketing Across Industries

In an exclusive interview with Brand Equity, FCBs global chief executive officer Carter Murray shares his views on creativity, culture and clients…

Wavemaker and GroupM to handle the account in close to 30 markets as WPP becomes one of AXAs largest marketing services partners

How one of the oldest brands in the world, Yardley (owned by Wipro) pursues eternal youth and plans to refresh the brand for a younger consumer group…

A Times Group initiative to recognize the best print advertising…

WhatsApp breach turns into a competitive advantage for secure messaging and calling apps Telegram and Signal

OnePlus says already ahead of 2019 sales target; eyes 30% sales from offline

Godrej Consumer Products ropes in Anushka Sharma as brand ambassador for hair colour brand

India DigiPlus Awards 2020 Rewarding Brilliance in Digital Marketing

TheSmallBigIdea wins digital and social media duties for Maddock Films Bala

Targetted move: Infosys lays off mid, senior level executives

How will Apple, Disney, AT&T and Netflix retain streaming subscribers

OnePlus says already ahead of 2019 sales target; eyes 30% sales from offline

As per Counterpoint, OnePlus was followed by Samsung at 23% and Apple at 21% market shares, respectively in the third quarter…

Fujifilm takes control of Fuji Xerox, ending joint venture

Dabur India Q2 consolidate net profit up 7 pc at Rs 403 crore

How real estate brands are leveraging marketing campaigns to cope up with the slump in the sector

On the supply side, post RERA, builders have become extremely cautious, and are focusing on completing their ongoing projects instead of launching newer projects…

If executed right, personalisation can reduce customer acquisition cost, increase revenues, improve return on investment and has many other benefits

From Burger King to Gazeta.pl, The New York Times, among others are some of the brands which have created a deep impact with their campaigns

CEO Greater South and chairman and CEO India, Dentsu Aegis Network

Cannes Lions 2019: Tech firms grab the spotlight at the Festival of Creativity

Once known to be the turf of creative agencies, the advertising festival is now home to big technology firms such as Google, Facebook, Accenture, among others

Day one of Cannes Lions had speakers from all walks of life with interesting insights

From beverages to online pharmacy, everybody wants the ball in their court

With over 60 million monthly active users, the social media app wants to leverage user-generated content to build a brand experience

Within digital, the company claims that personalisation of video content which is driving the conversation

Akash Banerji talks about how for him its no longer about customer acquisition but about customer engagement

After winning the gold metal in Cannes Lions 2019, Rohit Ohri talks about the balance between awards, business and creativity

The multiplex operator which currently has 374 screens, plans to add 40 screens every year

The company plans to start construction under phase one, before the end of 2019

The company spends most on below-the-line initiative followed digital and traditional mediums such as TV

Amazons Fire TV gets its users to binge watch as it continues to add content

redBus rides the bus, to invest Rs 100 crore in FY20

BE Exclusive: Living it up, says, SonyLIV as it takes a regional dive; the video OTT platform enters new market

BE Exclusive: Star India hits a sixer! From brands to audiences all line up for the upcoming ICC Cricket World Cup

Digi Osmosis – A video-specific team in a video-first world

The ad film is created by Abbott in partnership with Leo Burnett India…

A note from Morningstar praised Easterbrooks successor, Chris Kempczinski, who joined McDonalds in October 2015 after working in a senior strategic role at Kraft Foods and previously at PepsiCo…

Rera conclave, an event that in itself marked significant progress in turning real estate into an organised industry overseen by the watchdog, Rera, which was formed in 2016…

The Centre of Excellence will provide high-end technology capabilities, data, expertise, thought leadership, and packaged programs to augment capabilities across academia, enterprises, government, industries and start-ups…

The fashion e-tailer had registered losses to the tune of Rs 151.22 crore in the previous year…

Comcast will rename its cable ad sales division Effectv…

Maruti expects a significant number of its Swift, Dzire, Ciaz, and Ertiga buyers to eventually upgrade to a bigger SUV…

Ferrari raised its earnings forecast, citing a robust third-quarter performance including a 9% increase in deliveries…

Nestl Indias chairman and managing director, Suresh Narayanan in conversation with Brand Equitys Amit Bapna

Cadburys new global brand proposition is calling for more generosity in the world. But not everyone is generous with praise for its campaigns

Technology is ushering in an era of personalisation that will disrupt the food industry…

Interesting partnerships make for great entrepreneurial journeys, writes Ashish Khazanchi…

Wavemaker and GroupM to handle the account in close to 30 markets as WPP becomes one of AXAs largest marketing services partners

With Influencer Marketing coming increasing scrutiny the world over, perhaps its time to go back to basics. Starting with picking the right influencer for your brand…

In an exclusive interview with Brand Equity, FCBs global chief executive officer Carter Murray shares his views on creativity, culture and clients…

Augmented Reality is a revolutionary creative canvas thats changing the rules of engagement, writes Will Scougal, Snapchats International Director of Creative Strategy…

How one of the oldest brands in the world, Yardley (owned by Wipro) pursues eternal youth and plans to refresh the brand for a younger consumer group…

The account was won post a multi-agency pitch…

Nestl Indias chairman and managing director, Suresh Narayanan in conversation with Brand Equitys Amit Bapna

M&C Saatchis chief Moray MacLennan in conversation with Brand Equitys Priyanka Nair…

As part of Brand Equitys 30 Years Celebration coverage, Sanjiv Mehta, chairman and managing director, Hindustan Unilever Limited, talks about how to create future-ready brands

As Under Armour sets its sights on new global heights, founder Kevin Plank and COO Patrik Frisk share their India game-plan

Several large retail chains have refused to stock the products of Realme due to low margin.

Coke is also introducing juice with fizz in India and extending its global iconic brands like Fanta and Sprite

Heres what MakeMyTrip does with the Rs 5 contribution that customers make while making bookings

WPPs Mark Read on his maiden visit to India after taking charge of the worlds largest marketing communications company, talks to BE about his plans for a rebranded WPP and more

Stratbeans introduces Chatbot-based learning with virtual personal assistant

Digi-tech company TO THE NEW organises Shop for a cause during Diwali week

Studiokon Ventures announces Workplace Trends Conclave

Hilton announces expansion of India leadership team

Xaxis appoints Jessica Maley as first APAC talent lead

CupShup appoints Sanjay Nanavare as VP, business development

How modeling can provide inventive marketing strategies

LeaveYourCarBehind: Uber announces new campaign to help improve air quality

How real estate brands are leveraging marketing campaigns to cope up with the slump in the sector

Every crisis leads a company back to its values and its purpose: Suresh Narayanan

Building the anti-fuddy-duddy agency: Carter Murray on FCBs transformation

TheSmallBigIdea wins digital and social media duties for Maddock Films Bala

With Kartik Aaryan as brand ambassador, Veet forays into male grooming segment

Stratbeans introduces Chatbot-based learning with virtual personal assistant

How brands leveraged Delhis post Diwali pollution and odd-even formula

Digi-tech company TO THE NEW organises Shop for a cause during Diwali week