Manage ad accounts, Pages and the people who work on them all in one place. Its free.
Create separate ad accounts for every client or business you serve, pay for ads with different payment methods and organise by objective for reporting.
You need to request access to Pages or ad accounts.
If you have clients, you can request access to their Pages and ad accounts to become an analyst or advertiser.
You need to assign permissions to a lot of people working together.
You can allow specific, role-based access to ad accounts, Pages and other assets that your business manages, as well as easily see whos working on what.
You need business-level insights and reporting.
See the performance of your ads across different ad accounts and get reports of the assets and people your business is responsible for.
When you sign in to Business Manager, see alerts and insights about the Pages and ad accounts that matter most to your business.
In Business Manager settings, add your Pages, ad accounts and more. Then add people to the assets they need to work on.
Access audiences and more across your business
Gather your audiences, images and other items that people in your business will use to build ads and Page posts.
Business Manager is a Facebook tool that helps organise and manage your business. When you join Business Manager, colleagues cant view your personal Facebook profile unless you approve their friend requests. Colleagues can only see your name, work email address and the Pages and ad accounts you have access to.
You need a Facebook profile to create a Business Manager account. You use your Facebook username and password to sign in to Business Manager. Its a more secure way to log in than with just an email address and password.
Note:You can only create two Business Manager accounts. If you need more, please work with someone else in your organisation to create additional Business Manager accounts.
Make sure that you have a personal Facebook account to confirm your identity.
Note: If you dont have a Page for your business,create one.
Why should I use Business Manager if I already have an ad account on Facebook?
If youre an advertiser on Facebook who shares access to multiple Pages and ad accounts with other people, we recommend that you transition to Business Manager.
You can see whos working on what and what they have access to view and work on.
You can also keep your business separate from your personal Facebook profile.
Using your personal Facebook username and password to sign in to Business Manager
You must have a personal Facebook username and password to sign in to Business Manager.
Business Manager accounts are created with your personal Facebook profile to verify your identity. This is similar to logging in with Facebook to access other apps or services. Its more secure than using just an email address and password to log in.
Your name and the work email address you provide when you log in to Business Manager for the first time. They can also see the list of Pages and ad accounts that you have access to in Business Manager.
Information on your personal profile that youve made available in your privacy settings for your personal Facebook, which is different fromBusiness Manager Settings.
Dont have a Facebook Profile?Create a Facebook profileby clickingSign Up.
Yes, people who had access to your Page before you transferred it toBusiness Managerwill still have access to it. Business Manager is an easier way to manage permissions for everyone who works on your Pages, ad accounts and assets.
Business Manager uses a 2-layer permission system that makes sure that each person has the access they need. The first level is where you add people to your Business Manager. You can assign them either admin or employee access. Then, use task-based permissions to grant access to your assets.
With the task-based permissions system, you can see the specific activities you allow each person to perform. Task-based permissions help you safeguard your Facebook information. We recommend that you share the least amount of access that still allows people to do their work.
When you add people to your Business Manager, assign them admin or employee access.
We recommend that you add people as employees. They can only work on assigned accounts and tools.
Admins have full control over your business. They can edit settings, people, accounts and tools.
You can also use advanced options to assign finance roles.
They see financial details such as transactions, invoices, account spend and payment methods.
They can edit business credit card information and financial details such as transactions, invoices, account spend and payment methods.
Once youve added people to your Business Manager, grant them access to assets, such as ad accounts or Pages.
For each person and asset, you can grant access to specific tasks. For example, you can add someone to your Business Manager as an employee, then allow them to create ads and view Page performance, but not publish to the Page. Access to each asset is divided into two categories:
: Toggle on each task youd like the person to perform.
: In this section, you only have one option. Toggle on admin access to allow the person to manage the asset and perform all available tasks.
Note:Only Pages assigned to a Business Manager use task-based permissions. Pages not associated with a Business Manager use role-based permissions.
For more information about how to set up and use Business Manager, visit ourAdvertiser Help Centre.
To learn how to get the most out of Facebook advertising tools and build your best campaigns, visitBlueprintfor a series of in-depth online courses.