Read the pitch deck that Uber founder Garrett Camp created for the ride-hailing giant back in 2008 – before the company became the $120 billion giant it is today

Read the pitch deck that Uber founder Garrett Camp created for the ride-hailing giant back in 2008 – before the company became the $120 billion giant it is today

Its a big year for Uber.The first name in ride-hailing had a ton of hype around it for the first half of 2019 thanks to its IPO. And though the $8 billion valuation fell well short of speculations of $100 billion, Uber is still one of the biggest names on the market today.

With such eye-popping numbers, its difficult to remember a time when the 10-year-old company wasnt the juggernaut it is today. Uber currently has more than 2 million drivers ferrying passengers in more than 63 countries.But back in August 2008, founder Garrett Camp was laying out his dream of a next-generation car service in a slideshow on his computer. Little did he know that dream would grow exponentially into a company that now handles grocery delivery, that has a rapidly growing on-demand food delivery segment in Uber Eats, and is developing a fleet of self-driving taxis.As part of our coverage of the genesis of todays successful companies,

took a look at how Camp envisioned Uber (then UberCab) 10 years ago in his original pitch deck:

The core concept was largely the same: a fast and efficient on-demand car service that he described as the NetJets of car services

Uber originally wanted to screen its customers by only picking up members and banning hailing from the street

All of Ubers projected use cases, from airport pickup/dropoff to travel to and from restaurants, still hold up today

Some of what Camp laid out in the pitch deck no longer holds up, such as a few of Ubers projected eco-friendly benefits and the makeup of Ubers fleet of cars.

The rest of the deck outlines some key points such as:

Potential outcomes for the company, including a best-case scenario

BI Prime is publishing dozens of stories like this each and every day, chock full of exclusive content and industry analysis. Want to get started by reading the full pitch deck?

Axel Springer, Insider Inc.s parent company, is an investor in Uber.

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Read the pitch deck that Uber founder Garrett Camp created for the ride-hailing giant back in 2008 – before the company became the $120 billion giant it is today

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