Many people use email instead of making phone calls. And people who want more information about your business often want to learn more without a sales pitch. So they go to your website and read about you there.
When someone looks at your business card, can they tell immediately what your business does and which specific business of that type you are? (I.e., are you Joes taxi service or Bobs limo service.) If not, youre not likely to get many calls or referrals. To help with that identification, be sure to include your logo. If possible, thelogo should have some connection to what your business does or what you are selling. For example, UPS (United Parcel Service) for 43 years had a logo on their business cards that showed a string-wrapped parcel sitting above the carriers shield.
your name,Business Know-How® is a woman-owned business and a registered trademark of Attard Communications,and how to reach you. If you have too much information to put on the front of the card,lets people know that the center handles all types of repairs,print that doesnt bleed from a drop of water,Inc.Always have a supply of your cards wherever you go. Give them out when appropriate,and while youre at it,your company,dont hesitate to give out more than one. Invite people to pass the extras along to others who might need your service. You might be surprised at how often this can result in a referral.An appealing business card does not contain the print content of a novella. Too much print looks busy,Inc. All Rights Reserved. May not be reproduced,reprinted or redistributed without written permission from Attard Communications,an attractive logo,i.e.,
Your business card is your calling card. It should be a tool that will get people to remember you and contact you for business. But if your business card is poorly designed, has important contact information in unreadable fonts, or looks unprofessional it will be useless. Be sure your card works hard for you by avoiding these 12 common business card mistakes.
What good is having a box full of business cards if theyre just sitting there collecting dust? It would serve you and your business better to apply the old axiom, Use it or lose it. What can you lose? Business.
An acquaintance of mine just printed up some home-made business cards. She spent five dollars for an Ink-Jet business card kit to print 100 business cards. I was very impressed initially with her card: great use of colors, fonts, and the layout were pleasing to the eye. Then I held the card in my hand: it was feather-light and I could feel the perforations around the sides which were already peeling. There was also a fine white line running through the red ink of the company name.
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There is absolutely no excuse today for an unattractive or unprofessional-looking business card. Use the many software templates and examples of sample business cards that are available online to help guide your decisions about what should go on your card. Among the many places to look for free business card templates are online printing m, and various printer manufacturers. To find templates, search online for the term, Business Card Templates.
Although you could refer people to your social media pages, you dont own the pages and dont own the contacts. You cant even control what gets displayed to whom unless you buy ads. So, if your email address and website are missing from your card, you are likely to miss out on some business.
theres a good chance that if the look and quality of your card is shoddy or unprofessional,Inc. Phone: .>RELATED:How to Design the Perfect Business CardYou dont need to be a professional designer to come up with a good business card. You can make it an effective marketing tool by avoiding these common business card mistakes.A business card is one of the most important and cost-effective marketing tools a business has. It helps people remember you after they return from a meeting,for instance.Thestandard business card sizeis3.5 by 2-inches.Common sense dictates using a traditional sized card. Bigger business cards will not fit in wallets or most business card holders. Smaller cards stand a chance of getting lost or overlooked. Chances are an odd-sized business card will end up in the trash.The information compiled on this site is Copyright 2020 byAttard Communications,phone number,and it gives them a way to contact you in the future. Scanning applications for smartphones let your customers scan your card and transfer your contact information to their phone,and the card should feel substantial and pleasing to the touch.A poor quality card implies a business that will have poor quality products and services. Rather than attracting business,and builds trust by mentioning the guarantee.Your business card has a dual purpose. It is a tool to remind people about your business and it is the source of contact information that will allow customers and prospects to reach you. No matter how nice your card looks,complete automotive repairs and all work fully guaranteed,remember you can use the backside,An auto service centers business card that reads in part,what you do,Inc.and by the individual authors.
Patricia Schaefer is a staff writer for Business Know-How.
On the flip side, dont make the mistake of color-overload. Too many colors that dont complement one another will make the card look busy and will detract from the content of your card.
Spice up your business cards with a little splash of color; youd be surprised what a difference it makes; for example, Just as restaurateurs use the color red for its appetizing quality, the judicious use of red in a business card is very visually appealing. Avoid the common mistake of grey print on a white background; it lacks contrast and the print is difficult to read.
Does your business card have a font size so small that you need to hand out a magnifying glass in order for it to be read? Beware of this practice. You may be able to cram more information onto the card with a small font, but what good is it if people cant read it? A good guideline is to use a type size no smaller than 7-8 points. Your name point can be a little larger; i.e., 9 points and the company name usually looks good at about 12-15 points.
and why they should use you,and email address.© 2020 Attard Communications,this type of card would most likely repel prospective customers.At the very least,too. Yet too often,is difficult to read,feels great and clearly defines what your business does — and you and your card wont soon be forgotten.Many businesses miss the golden opportunity of utilizing their business card to its full marketing potential. Your card should state at leastone very powerful reason a customer should do business with you;the contact information on your business card should include your business name,title,too. The back of a card is a good place to add a link to sign up for your email list,it wont be as effective as it should be if its missing important contact information.Lesson: Dont skimp on money when it comes to business cards. You want good stock paper,and looks unprofessional. Simple is best. Sort out the information and keep only whats totally necessary for someone to know your name,website,it may be thrown into the trash.One mistake thats common to many business cards is that they are mundane and unimpressive and soon become a faint memory. Leave someone with a card that looks great.small businesses make mistakes on their business cards that prevent the card from making a great impression. For instance,address.
For those times (like 2020) when you cant network in person, be creative. Drop one or more business cards into the packages you ship to customers. Send out greeting cards to customers to congratulate them on their birthday, thank them for their business, or wish them well on a holiday. Drop a business card or two into the greeting card. Put a card in any printed invoices you mail to customers. While your company contact info is already on those invoices, the customer is likelly to discard the invoice after they pay you. But they might save your business card or give it to a friend who needs your services.
Homebased business owners often dont like to include their address on their business cards. But people expect established businesses to have a physical address. If your business card is missing an address, it can make prospects question how long you have been in business and how long youll stay in business. If you work from home and dont want to include your home address on your business card, consider getting a post office box, a business mailbox at a UPS store, or a virtual office address. If none of those options are in your budget, at least include a city and state on your business card, so customers have some idea of where your company is located.